Healthier ingredients and formulations, such as lower sugar or salt content, are becoming a notable focus of new product development. For instance, the new Meira Herkkudippi line launched new dip mixes with garlic-herbs, onion-chili-ginger, paprika & 3 onions, and tomato-basil flavours, which are advertised as natural and with real flavour as they are made with the herbs and spices of the newest harvest.
Vegan and plant-based products are likely to increase in popularity during the forecast period, as more consumers are interested in both the environment and animal welfare, as well as health and wellness. This is set to drive further innovation such as the new Beanit (from Verso Foods Oy) plant protein meat substitutes, which are being combined with sauces to create a convenient vegan option.
Concerns over the prevalence of certain diseases, but also demand for products that help consumers get through their hectic days, will be key factors in the future growth of health benefit claims in food during the forecast period. More consumers will be keen to look after their bodies; as such, skin health is expected to higher sales within cooking ingredients and meals over the forecast period, with Finnish people hoping to have a better complexion and healthier looking and feeling skin through the cooking ingredients they use.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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