During the forecast period, sweet spreads is set to remain prominent among the packaged food categories that are most likely to be influenced heavily by the health and wellness trend. In Austria, sweet spreads are mainly consumed at breakfast, which is widely regarded as the most important meal of the day and this means that local consumers tend to think carefully about what they eat for breakfast and how healthy and nutritious their breakfasts are.
Consumer interest in vegan and plant-based food is expected to continue rising among the population of Austria during the forecast period and this is a reflection of the increasing consumer concern about the environmental sustainability and an welfare aspects of traditional culture. It is also the result of spreading knowledge that a diet high in plant-based food is inherently healthier than one containing high amounts of meat, dairy and poultry.
The accelerating pace of life in towns and cities across Austria has led many consumers to begin consuming high volumes of convenience food and fast food as their hectic lifestyles and busy daily schedules leave them with little time to prepare their own meals from scratch using fresh ingredients. This has resulted in widespread concern over the poor nutritional content of much of the convenience food which is becoming more popular.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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