Cooking ingredients and meals is a broad category and while the health and wellness trend is affecting all categories, the size of its impact over the forecast period will depend on the product category. For instance, in sweet spreads there is likely to remain a strong demand for natural, domestic ingredients, while a low/no added sugar content is expected to drive demand in jams and preserves and honey.
Vegan, vegetarian and plant-based products are likely to continue increasing in popularity over the forecast period as more consumers are becoming interested in issues around both the environment and animal welfare. Vegetarian, which is considered a type of dietary and free from claim, is therefore expected to see the largest incremental growth in cooking ingredients and meals over the forecast period, with retail sales projected to increase by SEK478 million to reach SEK3.
Despite the World Health Organisation declaring the COVID-19 pandemic to be over in 2023 there remains a strong focus on preventative health. As such, consumers are keener than ever to look beyond over-the-counter vitamins and dietary supplements and towards improving their dietary habits to increase their nutritional intake.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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