Consumers’ desire to live a healthier life is set to drive growth for heath and wellness cooking ingredients and meals in the forecast period. A lasting impact of the pandemic is that it has heightened Germans’ concerns about their own health, both physical and mental, which is why healthy eating has taken on a new relevance.
Vegan and plant-based products are likely to continue to increase in popularity as more consumers are interested in both the environment and animal welfare. A desire to put less harmful animal-based ingredients into their body is also expected to boost sales of such products going forward.
Legislative pressure is intensifying around the sugar, fat, and salt content in foods, which is expected to trigger higher sales of better for you variants going forward. For instance, from April 2021, food products containing more than 2g/100g of industrially produced trans fatty acids could no longer be sold in any EU countries, including Germany.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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