Health and wellness claims within cooking ingredients and meals are set to remain popular with a positive performance expected, although demand is likely to slow. After the strong boost driven by heightened health concerns as result of the pandemic, products that can raise immunity and provide rich nutrition will still be valued, while others may be purchased less frequently as Brazilians rationalise their consumption habits.
Dietary and free from is set to drive demand for health and wellness cooking ingredients and ready meals over the forecast period, as consumers look to avoid potentially harmful traditional ingredients in foods. Gluten free, considered a type of dietary and free from claim, is therefore expected to remain a strong claim in the category over the forecast period.
Brazilians, especially younger generations, are increasingly changing their consumption habits. The new consumer profile is focused on information, with Brazilians becoming demanding and more aware of their role and their commitment to the planet, including animal welfare issues.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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