The forecast period is set to see a shift towards gluten free and low sugar products across all categories of cooking ingredients and meals, although overall sales are expected to remain under pressure due to the resumption of cross-border grocery shopping. This involves Norwegians crossing the border into neighbouring Sweden to shop for groceries at much lower prices, a practice that was curbed substantially by the COVID-19 pandemic earlier in the review period.
The numbers of Norwegian consumers interested in plant-based nutrition are expected to increase over the forecast period and this is set to fuel strong sales growth in vegan cooking ingredients and meals. In addition to spreading knowledge of the clear health advantages that a plant-based diet represents, many local consumers are becoming more interested in reducing the environmental impact of their consumer choices.
While Norwegians have generally been very interested in maximising the nutritional value of the food that they consume for many years, the COVID-19 pandemic brought into very sharp focus the importance of a diet that is high in vitamins and minerals for supporting immune system function and promoting a strong metabolism generally. The forecast period is expected to see increasing numbers of local consumers come to the realisation that OTC vitamins and dietary supplements are not necessarily enough to optimise their nutritional intake and this is likely to motivate significant numbers of them to seek out extra functionality from the food and beverages that they consume.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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