In recent years, milk alternatives made from nuts, legumes, and grains have become increasingly popular as part of the larger trend towards healthy living. Consumers are now increasingly concerned with obtaining functional nutrients from their food and are turning to milk alternatives, which are often perceived as being higher in nutrients and lower in fat than cow's milk.
More consumers will turn towards foods that offer fortification or functionality as these are increasingly seen as options that will boost one’s metabolism. Habits adopted during the pandemic are expected to continue as people look to changing their diet in order to stay healthy.
When it comes to absorbing specific nutrients as a way of boosting their metabolism, consumers will increasingly look beyond over-the-counter vitamins and supplements towards their wider dietary habits. This will lead them to seek out specific functionality from the foods they consume.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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