The difficult economic situation, with double-digit inflation, has caused many consumers to adopt different strategies to get through the month without drastically changing their eating habits. Such strategies include downtrading to cheaper brands or private label alternatives, replacing more expensive products such as imported cheese with local alternatives, or cutting back on spending in consumer foodservice and eating more meals at home.
A desire amongst consumers to put fewer harmful traditional ingredients into their body is expected to boost sales of dietary and free from foods going forward. Lactose free, which is considered a type of dietary and free from claim, is therefore expected to see the largest incremental growth in dairy products and alternatives over 2022-2027, with retail sales expanding by CLP96.
During the last few years, the relevance of vegan products in Chile has increased significantly, and there are three main factors driving the growth of such products. First, as previously mentioned, an important part of the Chilean population claims to be lactose intolerant, although even some people who are not lactose intolerant are purchasing products with vegan claims, as these are often seen as nutritionally preferable to more traditional products.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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