Fortified/functional and dietary and free from products are expected to increase their presence in dairy products and alternatives in the forecast period, especially in plain and flavoured yoghurt. Rising demand for healthier products is driving the development of such products, with Danone launching a lactose free probiotic yoghurt, and Pinar also offering its own lactose free and probiotic yoghurt, which are both widely distributed in Turkey.
As mentioned, more consumers are expected to turn towards foods that offer fortification or functionality, as these are increasingly seen as options to boost their metabolism. Habits adopted during the pandemic are expected to continue as people look to change their diet in order to stay healthy.
Turkey’s population that is diagnosed as overweight or obese is on the rise. Therefore, consumers will increasingly be concerned to have the right dietary habits to address this.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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