In the forecast period, immune support milk formula is expected to remain popular with some parents. In the years following the outbreak of COVID-19, an increase in viral infections was seen especially in children between the ages of 1 and 4 years.
Vegan and plant-based products are likely to increase in popularity as more consumers become interested in both the environment and animal welfare issues. With Italy seeing a rise in the number of vegan, vegetarian and flexitarian consumers manufacturers are looking to respond with new products or vegan/plant-based versions of their existing product lines.
Digestive health has come under the spotlight due to its links to various non-communicable diseases as well as its importance in overall health and wellbeing. Italy has a rapidly ageing population and this, alongside the high rates of obesity and overweight in the country, is expected to boost demand for digestive health dairy products and alternatives over the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!