As flexitarianism is expected to become more popular in Belgium during the forecast period, Belgians will increasingly need an alternative source of protein from what they would normally derive from consuming meat. Therefore, it is expected that demand for high protein dairy products will continue to rise.
Vegan and plant-based products, which are considered dietary and free from claims, are likely to increase in popularity as more consumers become increasingly interested in the environment and animal welfare. Sales will also be driven by consumer desire to ingest less harmful traditional ingredients.
Consumers will increasingly be concerned not only with having the right dietary habits for themselves, but also with animal welfare and the impact of meat-based diets on the environment. As such, keto, which is a dietary and free from type of health and wellness attribute, is anticipated to realise growth in dairy products and alternatives over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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