After the lifting of COVID-19 restrictions in late 2022, Taiwanese consumers quickly resumed normality, not only in the frequency of outdoor activities, but also travelling. The resumption of both activities will decrease the amount of time that Taiwanese consumers spend at home, dampening demand for health and wellness dairy products such as butter, cheese, yoghurt, cream and spread.
More consumers are expected to turn to food and drink products that offer fortification or functionality during the forecast period. Habits adopted during the pandemic are expected to continue as people look to change their diets in order to stay healthy.
Increasing awareness of the links between diet, a healthy metabolism and overall health is expected to lead more consumers to look for food and beverages that claim to offer specific health benefits. As a result, brain health and memory, which is a health benefit type of health and wellness attribute, is expected to see positive growth in dairy products and alternatives over the forecast period.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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