In September 2021, a group of Mexican lawmakers presented a legislative initiative to regulate the use of trans fats in the production of packaged foods and drinks. This initiative was the result of the growing concern among the authorities and health institutions about the numerous potentially serious long-term health conditions that are associated with the consumption of these controversial types of fats.
The forecast period is expected to see increasing numbers of Mexican consumers looking to food and drink products that offer various benefits that flow from fortification and/or functionality, especially as these types of products are increasingly seen as options that can support a healthy metabolism and improve immune system function. Habits adopted during the early stages of the COVID-19 pandemic are expected to remain in effect as huge numbers of local people look to make changes to their diet in order to improve their long-term health outcomes.
Vegan and plant-based alternatives are expected to become more popular among the population of Mexico over the forecast period, with these products catering to the increasing numbers of local consumers who are pursuing specific diets in an effort to improve their health outcomes, as well as for ecological and animal welfare reasons. Plant-based drinking milk products in particular is set to continue benefiting from its relatively high profile in comparison with other categories of dairy free dairy products and alternatives, with other categories such as dairy free yoghurt and dairy free cheese expected to remain marginal categories until at least the end of the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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