With more people in France now consciously reducing their consumption of meat or forgoing it entirely for the sake of their health, the environment and animal welfare, interest in other protein sources is increasing. This should ensure the penetration of high protein options continues to improve gradually in volume terms across dairy products and alternatives over the forecast period.
Lactose free varieties look set to make modest but steady volume share gains in several dairy products and alternatives categories over the forecast period. Penetration will continue to be strengthened by rising awareness among French consumers that common digestive complaints and other minor health problems may be caused by lactose intolerance.
Keto is expected to rising popularity within dairy products and alternatives over the forecast period, reflecting the increasing popularity of ketogenic diets among French consumers seeking to lose weight and improve their general health and wellbeing. Promotion of the benefits of keto diet plans by beauty and fitness influencers and nutritionists via social media platforms will continue to play a key role in driving this trend.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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