In China, the authorities continue to strengthen regulation to ensure food safety, as well as emphasise product quality and consumer health. In 2022, new plans were laid out to update key food standards, and adopt new policies to promote a more diversified food industry in China, which are likely to impact health and wellness dairy products and alternatives in the forecast period.
More consumers are expected to turn towards foods that offer fortification or functionality, as these are increasingly seen as options to boost their metabolism. Habits adopted during the pandemic are expected to continue, as people look to change their diet in order to stay healthy.
Consumers will increasingly be concerned with having the right dietary habits for themselves, but also concerned about animal welfare and the impact of meat-based diets on the environment. As such, plant-based, which is a dietary and free from type of health and wellness attribute, is anticipated to realise positive growth in dairy products and alternatives over the forecast period.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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