The strong interest in fortified and functional dairy products and alternatives that was seen among the Swiss population during the review period is to remain in effect during the forecast period is well. In addition to the desire to improve one’s diet to ensure consistently good health, a high proportion of demand for these products is accounted for by consumers who are interested in better nutrition for reasons of physical fitness.
The forecast period is expected to see a strong performance for lactose free dairy and plant-based dairy and this is a reflection of the expanding consumer base for lactose free among the local population. Whilst around one in five Swiss consumers has already been diagnosed as lactose intolerant, it is believed that there could be just as many people among the population of Switzerland who are lactose intolerant but unaware of this fact.
The ongoing shift towards plant-based products across all of Switzerland’s packaged food industries is expected to continue building during the forecast period and this is set to spur sales growth in cardiovascular health dairy products and alternatives. This is because cardiovascular health plant-based milk is the only category of cardiovascular health dairy and plant-based dairy with any significant sales in Switzerland and, thus, rising demand for plant-based milk will inevitably result in higher sales of products in this category with a cardiovascular health positioning.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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