Local consumers increasingly seek nutritionally-rich, wholesome and delicious products that may also support their specific health and wellness needs. Protein is widely recognised as a key nutrient in healthy diets as it is considered helpful to losing weight, gaining muscle, and improving overall body composition.
Better for you products are likely to benefit from a continued desire among Spaniards to reduce consumption of products that are high in salt, fat or sugar as these three ingredients have been shown to be linked to cases of stroke, high blood pressure and heart disease. Therefore, no added sugar, considered a type of better for you claim, is set to offer further growth potential within dairy products and alternatives over the forecast period.
Increasing awareness of the links between diet, a healthy metabolism and immune health is expected to encourage more consumers to look for foods that make specific health claims. As such, cardiovascular health, which is a health benefit type of health and wellness attribute, is anticipated to see further sales growth in dairy products and alternatives over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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