Traditionally, buttermilk and yoghurt have been a big part of the Indian diet, for cooling down and maintaining good digestive health. Predominantly, buttermilk and yoghurt were prepared at home from milk.
In the forecast period, better for you products are likely to benefit from a continued consumer desire to reduce the consumption of products that are high in salt, fat, or sugar, as these three ingredients have been shown to be linked to non-communicable health problems. In addition, India’s population that is overweight or obese is set to continue growing.
Concerns over the prevalence of certain diseases, but also demand for products that help consumers radiate health from the inside, will be key factors in the future growth of health benefit claims in food and drinks. As such, skin health, which is a health benefit type of health and wellness attribute, is anticipated to realise a boost in sales within dairy products and alternatives over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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