Demand for plant-based milk is expected to continue to be driven by local consumers who positively perceive products such as soy, almond, and oat milk. Soy milk is widely used in many Asian countries in foodservice and retail, contributing to its prominence in local culture.
An increasing number of local consumers are set to turn towards food and drink products that offer fortification or functionality as these are increasingly seen as options that will boost one’s metabolism. Habits adopted during the pandemic are expected to continue as consumers look to review and change their diets in an attempt to stay healthy.
Concerns over the prevalence of certain diseases in addition to demand for products that can support consumers through their hectic day or week, will be key factors driving the future growth of health benefit claims in dairy products and alternatives in Singapore. As such, cardiovascular health, which is a health benefit type of health and wellness attribute, is anticipated to offer further growth potential within dairy products and alternatives over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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