Consumers' growing focus on healthy living has resulted in them becoming increasingly discerning when it comes to their purchasing decisions. This trend has been reinforced by the pandemic, which has made people even more concerned about their health and wellbeing.
Vegetarian and plant-based products are likely to gain further popularity in Thailand as an increasing number of consumers become interested in their health, the environment and animal welfare. This should benefit dietary and free from hot drinks.
Vegan and plant-based alternatives, the adoption of specific diets, and drinks that can be tolerated by those who might otherwise not be able to will see rising popularity, as consumers seek to look after their own bodies, and increasingly identify the impact of intolerance to certain ingredients on their health. As such, lactose free, which is a dietary and free from type of health and wellness attribute, is expected to grow further in hot drinks over the forecast period, albeit from a low base.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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