In line with greater appreciation for quality and premiumisation of products, consumers are also looking for the physical and mental benefits that hot drinks can offer. In terms of coffee, consumers are also interested in products such as coffee infused with adaptogens, including vitamins, probiotics and CBD.
Artificial and processed hot drinks are generally considered more harmful to health. This will result in increased sales of natural products in the future as consumers try to adopt healthier lifestyles and prevent long-term illness.
Consumers will become increasingly concerned with adopting the most appropriate dietary habits for themselves. As such, keto, which is a dietary and free from type of health and wellness attribute, is anticipated to record further growth in hot drinks over the forecast period, albeit from a low base.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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