To maintain Polish consumers’ interest in health and wellness hot drinks, producers will need to expand their flavours and healthy properties to attract customers to their particular brand. Coffee brand owners will stress the many positive health benefits of coffee, including high fibre content, and high polyphenol content (which supports the gut microbiome), leading to reduced risk of certain cancers and type 2 diabetes.
Artificial and processed beverages are generally seen as more harmful to consumers’ health. This is expected to result in increased sales of natural products in the future, as consumers try to adopt healthier lifestyles and prevent long-term illness.
The Polish population that is overweight or obese is set to continue growing in the forecast period. In addition, there are concerns over the prevalence of certain diseases, and demand for products that help consumers get through their hectic lives.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the HW Hot Drinks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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