Specific health benefits will remain a key area for growth for health and wellness hot drinks in the forecast period. Even before the emergence of the pandemic, Japanese consumers were generally highly health conscious.
In the forecast period, more consumers are expected to turn towards beverages that offer fortification or functionality, as these are increasingly seen as options that will boost their metabolism. Habits adopted during the pandemic are also expected to continue, as people look to change their diet in order to stay healthy.
Japan’s population that is overweight or obese is set to continue growing. There will thus be concerns over the prevalence of certain diseases that can be exacerbated by excess weight, but also demand for products that help consumers get through their hectic day or week.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!