The forecast period is expected to see an expansion in the range of health and wellness hot drinks available in Austria and this is set to be a reflection of the more intense health consciousness that is spreading among the local population. As the pace of life accelerates during the post-pandemic era, many consumers harbour an increasingly intense desire to pursue a more holistic approach to achieving a more balanced lifestyle, with diet set to remain a crucial aspect of efforts to improve health and wellbeing.
The popularity of vegan and plant-based products generally is almost certain to continue increasing over the forecast period as increasing numbers of local consumers become more concerned about the environmental and animal welfare implications of their consumer choices. This trend has the potential to benefit vegan and plant-based hot drinks categories as the increasing desire of local people to consume products made using less harmful ingredients underpins decreasing interest in cow’s milk and products made using cow’s milk as an ingredient.
The harsh realities of the COVID-19 pandemic have encouraged many local consumers to take proactive steps towards improving their diets in an effort to bolster their metabolism and improve immune system function and this has the potential to support demand for good source of antioxidants hot drinks over the forecast period. When it comes to absorbing specific nutrients as a way of supporting a stronger metabolism and more robust immune system, local consumers are expected to increasingly look beyond OTC vitamins and dietary supplements, instead committing to improving their dietary habits.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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