Coffee and tea are two very mature categories in Sweden and unlike many food and beverage categories they are not primarily driven by the increasingly dominant healthy living trend. However, opportunities for development do exist with the pandemic having brough into sharp focus the immediate health risks of being overweight, obese or unhealthy.
Other hot drinks is a rather uneventful category, especially from a health and wellness perspective. These products are generally considered as inherently unhealthy due to the fact the category is largely accounted for by chocolate-based flavoured powder drinks.
Consumers are not just focused on the impact of their purchasing decisions on their health but they are also showing increasing concern over animal welfare issues and the environment. This is helping to fuel growing interest in hot drinks with vegetarian but especially vegan claims.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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