After a period of comfort eating during pandemic-induced home seclusion, Canadian consumers are ready for a different narrative. Shifting consumer demands have set health and wellness snacks on a path of continued growth in Canada, especially for health and wellness savoury snacks, ice cream, and frozen desserts with a no fat or no sugar positioning.
Vegan and plant-based products are likely to gain further popularity as increasing numbers of local consumers become interested in both the environment and animal welfare. This should benefit dietary and free from snacks.
Concerns over the prevalence of certain diseases, but also demand for products that help consumers get through their hectic day or week, will be key factors driving the predicted future growth of health benefit claims in snacks over the forecast period. As such, brain health and memory, which is a health benefit type of health and wellness attribute, is anticipated to see further growth in snacks over the forecast period, albeit from a low base.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our HW Snacks research and analysis database.
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