The COVID-19 pandemic has brought permanent changes and new opportunities to global packaged food markets. As many working hours will stay in the home, so will many eating and food shopping occasions. The ubiquitous e-commerce channel will lead to shorter, more local routes to consumers whilst offering faster delivery that will help recreate impulse purchase behavior. Supply chains need to be future-proofed with a sustainability lens on.
This report comes in PPT.
Amid the COVID-19 pandemic and despite major transformations in its economic and consumer mechanisms, packaged food’s resilience should still be evident in the forecast period. Food businesses will still need to pivot and gain agility.
Investing in seamless food ordering and home delivery can help create new impulse food shopping patterns. Whatever the model adopted, e-commerce is largely unavoidable for a food producer and will invite strategic, often local, partnerships.
As our homes have turned into flexible living environments, food brand owners have various eating occasions to cater to around work, schooling, exercising or streaming. Home cooking and baking will to some degree endure partly as a way of saving money.
The sanitary crisis has put more urgency on governments globally to tackle climate change and food insecurity. Food producers can anticipate and will need to align with these policies. Plant-based meat and dairy as well as cultured proteins can contribute to reducing carbon emissions.
Immune health as well as mental wellbeing have risen in importance in consumers’ minds when it comes to choosing food products. Greater awareness of how various food ingredients can help can be leveraged not only in fresh food and dairy but also increasingly in snacks.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. Please note that data is not available at this level or other aggregated claim levels.
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