The forecast period is expected to see increasing numbers of Austria’s leading snacks brands make active efforts to reduce sugar levels across their entire product ranges. Increasing media coverage of the potential long-term health dangers of a diet that is high in sugar and, in particular, rising obesity levels among the local population are now encouraging many local people to take steps to reduce their sugar intake as dietary experts and industry figures draw increasing attention to the major problems that are emerging at global level due to the high levels of sugar that exists in the diets of many people worldwide.
The popularity of vegan and plant-based products is likely to continue increasing among the population of Austria over the forecast period as increasing numbers of local consumers are becoming more concerned about the environmental and animal welfare implications of their choices. This consumer megatrend is expected to have an impact on demand across numerous fmcg industries and, within the health and wellness snacks context, it should benefit plant-based and vegan categories.
Superfruit has been one of the key buzzwords in health and wellness snacks in Austria in recent years, and while sales of superfruit snacks are still very low and confined entirely to superfruit sugar confectionery, the category holds potential for further growth at a time when significant numbers of local consumers are becoming more interested in snacks that offer genuine nutritional benefits. The consumer base for superfruit sugar confectionery extends far beyond the relatively low numbers of local consumers with specific health issues that require them to watch their diets and the relatively low but growing numbers of fitness enthusiasts who are simply seeking to strengthen their metabolism and bolstering their immune system.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our HW Snacks research and analysis database.
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