HW Snacks in Norway

PROSPECTS AND OPPORTUNITIES

Vegan and gluten free options to gain ground as more attention paid to intolerances

Steady and sustainable sales growth is expected for health and wellness snacks over the forecast period, with rising sales set to be driven largely by the increasing popularity of the vegan lifestyle, with sales of plant-based products, particularly vegan ice cream, set to benefit from the expansion of the core consumer base for these products. This makes it very likely that developing plant-based product lines will become a major focus for the leading ice cream producers in Norway, while innovative plant-based specialists such as Oatly are likely to take more interest in ice cream, among other largely untapped categories of plant-based snacks.

Growth slated for vegan snacks as plant-based diets become more popular

Vegan snacks and plant-based snacks are slated for sales growth over the forecast period as increasing numbers of Norwegians become more interested in eliminating animal products from their diets, primarily for health reasons. The high saturated fat content of red meat, dairy and eggs and increasing concerns over various artificial ingredients that are included in numerous different types of dairy products and, in particular, processed meat and seafood, are major reasons motivating growing numbers of Norwegians to favour plant-based options, wherever possible.

Lactose free snacks to benefit from rising concerns over lactose consumption

The forecast period is expected to see lactose free snacks register positive sales growth in Norway as the consumer base for such products continues to expand. While there are relatively few people among the local population who are advised to avoid lactose for medical reasons, it is becoming increasingly apparent that reducing lactose consumption has a variety of health benefits.