As Mexican consumers become increasingly aware of the impact of their diets on their long-term health outcomes and quality of life, it is inevitable that they will become more willing to spend more money on products that offer genuine health and wellness benefits and that can help them achieve their fitness and wellness goals. While this makes it increasingly important that companies operating in snacks invest in new product development, it also presents opportunities for brands to develop a strong and clear health and wellness positioning with the aim of carving out a niche in an incipient and potentially high growth area of snacks.
Vegan and plant-based products are likely to increase in popularity in Mexico over the forecast period as more consumers become increasingly concerned about the environmental impact of cattle, pig and poultry farming, as well as the animal welfare issues that flow from animal agriculture. This background trend is likely to boost demand for dietary and free from snacks.
One major dietary movement that has gained a lot of ground in Mexico in recent years is the so-called “keto” trend, which involves significantly reducing carbohydrate intake and compensating for the dramatic reduction in energy consumption that this entails by increasing one’s intake of dietary fats. While the jury on the wisdom of adopting such a diet is still out, a growing number of Mexicans have been encouraged to adopt the keto diet in the hope that this will help them to avoiding putting on weight, crucially without sacrificing energy intake, while allowing them to continue enjoying their favourite foods, albeit in far more moderate portions.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our HW Snacks research and analysis database.
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