Growth lies ahead for both low fat and no fat snacks, a trend projected to persist in 2022 constant value terms throughout the forecast period. This growth will be fuelled by an increasing cohort of consumers seeking to adopt healthier alternatives to indulgent products.
In the forecast period, a rising number of consumers are anticipated to pivot towards food and beverage offerings that embody fortified or functional attributes, as these options are increasingly perceived as a way to enhance overall health. Behaviours ingrained during the pandemic are poised to endure, as individuals seek to follow a diet conducive to sustaining good health.
In the pursuit of enhancing their metabolism through targeted nutrient absorption, consumers are poised to look beyond conventional over-the-counter vitamins and supplements, gravitating towards a broader adjustment in their dietary patterns. This evolving inclination will lead them to seek heightened functionality from the foods and beverages they incorporate into their diet.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our HW Snacks research and analysis database.
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