Despite the growth registered by health and wellness snacks at the end of the review period, demand is still very much concentrated among high-end offers, which limits the overall reach of healthier options to a wider audience. Gradually, an increasing number of players are expanding activities to create more affordable options, which would make them financially accessible to an increasingly interested public.
Vegan and plant-based products are likely to increase in popularity as more consumers become interested in both the environment and animal welfare. This should benefit dietary and free from food and drinks.
Products which offer functionality or fortification will continue to increase in popularity in Brazil, with their consumer base widening beyond those with specific health issues and sports lovers to people seeking to strengthen their metabolism and become generally more resilient to health problems. The pandemic accelerated the search for healthy products, including snacks, that strengthen the immune system.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our HW Snacks research and analysis database.
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