Over the forecast period, demand for snacks generally is set to remain under pressure due to the poor reputation that these products have for containing high level of sugar, salt, fat and artificial ingredients. To remain competitive in an increasingly health and wellness-oriented industry, snacks manufacturers will need to focus even more on making health and wellness claims on behalf of their brands, with low fat, no sugar, organic, natural, no salt and high protein set to emerge as the most important claims.
Vegan and plant-based snacks are likely to increase in popularity in Switzerland over the forecast period as more consumers become interested in minimising both the environmental impact and animal welfare consequences of their consumer choices. Moreover, rising consumer concern over the long-term health impacts of a diet high in saturated fat and the increasing numbers of consumers who are intent on avoiding lactose wherever possible are also likely to support rising demand for vegan and plant-based snacks over the forecast period.
Awareness of the clear links between a healthy and nutritious diet and maintaining a healthy metabolism and robust immune health is expected to continue spreading among the population over the forecast period and this is likely to lead more consumers to seek out snacks with specific health benefits. Within this context, brain health and memory snacks is slated to register growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our HW Snacks research and analysis database.
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