In light of the current trend towards a health-conscious lifestyle among local consumers, it is crucial to consider that low/no sugar content reformulation alone may not suffice to improve the image of soft drinks. To meet the changing needs and preferences of consumers, soft drinks players must focus on offering additional health benefits through functional ingredients and natural herb extracts.
Better for you products are likely to benefit from a continued desire among Thais to reduce their consumption of products that are high in salt, fat or sugar as these three have been shown to be linked to cases of stroke, high blood pressure and heart disease. Therefore, good source of minerals, considered a type of fortified/functional claim, is expected to remain the most popular attribute within health and wellness soft drinks over the forecast period.
Increasing awareness of the links between diet, a healthy metabolism and immune health is expected to encourage more consumers to look for beverages that suggest specific health benefits. As such, brain health and memory, which is a health benefit type of health and wellness attribute, is expected to rise in demand in soft drinks over the forecast period, albeit from a low base.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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