During the forecast period, demand for health and wellness soft drinks is expected to remain strong, with rising consumer interest set to be driven by spreading awareness of the importance of a healthy diet and proper hydration. Natural soft drinks is expected to remain the most popular category of health and wellness soft drinks, with natural bottled water, natural carbonates and natural energy drinks set to account for the majority of category sales.
Demand for energy boosting soft drinks is set to rise significantly over the forecast period as local consumers look for innovative ways to manage the impact of their increasingly hectic lifestyles. Especially in Vienna and other major urban areas, the pace of life is set to continue accelerating, leaving many busy urban professionals feeling exhausted and at risk of burnout.
The forecast period is expected to see a strong performance for good source of antioxidants soft drinks, a small category in which the majority of sales are accounted for by good source of antioxidants juice. Sales are set to rise due to rising demand for products which can support overall health and wellness.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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