Better for you products are likely to benefit from continued consumer desire to reduce consumption of products that are high in salt, fat or sugar as these three have been shown to be linked to cases of stroke, high blood pressure and heart disease.
Concerns over the prevalence of certain diseases as well as demand for products that help consumers cope with their hectic lifestyles, will be key factors in the future growth of health benefit claims in soft drinks over the forecast period. Immune support, which is a health benefit type of health and wellness attribute, is therefore anticipated to realise growth within soft drinks over the forecast period, with it generating its largest retail sales in juice in 2022.
When it comes to absorbing specific nutrients as a way of boosting their metabolism, consumers will increasingly look beyond OTC vitamins and supplements towards their wider dietary habits. This will lead them to seek out extra functionality from the drinks they consume.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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