The future of soft drinks in Brazil will likely rely on a mix of reducing sugar content with a holistic approach by consumers regarding their health. In 2025, the new label legislation already introduced to packaged foods is predicted to be extended to soft drinks, a move which is likely to further increase consumer awareness of their sugar intake when the contents are explicitly highlighted on the packaging.
Artificial and processed soft drinks are generally seen as more harmful to health. This will result in greater demand for natural products in the coming years as Brazilians try to adopt healthier lifestyles and prevent long-term illness.
Legislative pressure is expected to intensify around sugar and salt content in soft drinks over the forecast period following regulations that were introduced for packaged foods in 2022. In October 2020, Brazil approved new labelling legislation designed to change how nutritional labels work and are positioned, with the standard measure becoming 100g or 100ml, as well as introducing an alert on the front label if the product is high in sugar and/or sodium.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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