The consumer focus on health and wellness will continue to leave its mark on soft drinks in Turkey over 2022-2027. Concerns about sugar content, the desire for fortification with vitamins, energy boosting functions, and demand for natural ingredients are here to stay.
Artificial and processed food and drinks are generally seen by consumers as harmful to health. This is expected to result in a continued increase in sales of natural products in the forecast period, as consumers try to adopt healthier lifestyles and prevent long-term illness.
Products aimed at those following a specific diet, and drinks that can be consumed by people with intolerances are set to see rising popularity over 2022-2027, as consumers seek to look after their own health. As such, lactose free, which is a dietary and free from type of health and wellness attribute, is anticipated to realise growth in soft drinks over the forecast period.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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