Sparkling flavoured water and low sugar variants of non-cola carbonates are expected to move to the fore following the introduction of the new Nutri-Grade regulations on 30 December 2022. Sparkling flavoured water is considered a close substitute of carbonates, with the latter typically perceived as high in sugar.
Better for you products are likely to benefit from a continued desire among Singaporeans to reduce consumption of products that are high in salt, fat or sugar, as these three ingredients are linked to cases of stroke, high blood pressure and heart disease. No sugar, considered a type of better for you claim, therefore offers further growth potential over the forecast period, supported by both government regulations through its Nutri-Grade system, and rising awareness among consumers of the impact of high sugar intake on their health and wellbeing.
In light of heightened health awareness since the pandemic, local consumers have been increasingly looking for foods with functional benefits that claim to help support general and immune health. As a result of this trend, skin health, which is a health benefit type of health and wellness attribute, is expected to rise in importance within health and wellness soft drinks over the forecast period.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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