Health and wellness awareness will drive product innovation in soft drinks in the forecast period, especially in carbonates. The increased attention to health and wellness amongst Taiwanese consumers is expected to be a long-lasting behavioural change that will lead to a shift in consumer preferences towards more functional beverages.
Better for you products are likely to benefit from a continued consumer desire to reduce consumption of products that are high in salt, fat or sugar, as these have been shown to be linked to cases of stroke, high blood pressure and heart disease. No sugar, considered a type of better for you claim, is therefore expected to see the largest incremental growth in soft drinks over 2022-2027, with retail sales expanding by TWD2.
Concerns over the prevalence of certain diseases and demand for products that help consumers get through there hectic daily schedules will be key factors in driving the future growth of health benefit claims in soft drinks. As a result, immune support, which is a health benefit type of health and wellness attribute, is expected to register growth in soft drinks over the forecast period.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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