Innovation in soft drinks has been following a trend that first appeared in bottled water. As well as more bottled water brands claiming to have extra vitamins, it is expected that energy drinks will follow suit, especially since such products have a relatively functional reputation due to their caffeine content.
Artificial and processed soft drinks are generally seen as more harmful to health. This will result in increased sales of natural products in the future as consumers try to adopt healthier lifestyles and prevent long-term illness.
Concerns over how high sugar, fat and salt content in food and drinks can contribute to weight management and cardiovascular issues will be a key factor in boosting demand for health and wellness product variants during the forecast period. As such, no salt is expected to grow in prominence within soft drinks over the forecast period.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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