Demand for healthier alternatives in soft drinks is not expected to waver over the forecast period, driven by rising health awareness amongst consumers. More and more consumers are expected to choose healthier options where available, driving growth for soft drinks with a strong health positioning.
With sugar reduction and sugar avoidance increasingly becoming the norm for Australian consumers, better for you products are likely to benefit from a continued consumer desire to reduce the consumption of products that are high in salt, fat or sugar, as these three have been shown to be linked to cases of stroke, high blood pressure and heart disease. No sugar, which is considered a type of better for you claim, is therefore expected to see large incremental growth in soft drinks over 2022-2027, with retail sales expanding by AUD523 million to reach AUD3.
Products suited for specific diets, and foods that can be consumed by those with intolerances are expected to see rising popularity over 2022-2027, as consumers are seeking to look after their own bodies. As such, lactose free, which is a dietary and free from type of health and wellness attribute, is anticipated to realise a sales increase in soft drinks over the forecast period, albeit from a relatively low base.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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