With health and wellness set to remain a key driver of sales growth across soft drinks during the forecast period, the leading brands in carbonates are likely to respond to mounting consumer concern over the dangers of high sugar consumption by launching a range of low sugar and no sugar products. This can be seen at least partially as an effort to ensure that the category remains competitive at a time when consumers are eschewing sugary carbonates in favour of sports drinks, a category of products with a far healthier profile than carbonates.
The forecast period is set to see increasing numbers of Argentineans classified as overweight or obese, and this is largely the result of a combination of poor dietary habits and the spread of sedentary lifestyles among the population. With Argentina’s obesity epidemic set to remain a major touchstone for the health and wellness soft drinks industry throughout the forecast period, it is inevitable that no sugar and low sugar products will see rising demand across all categories of soft drinks.
As mentioned above, in addition to reducing their intake of potentially harmful ingredients, Argentinean consumers are increasingly focused on including beneficial ingredients in their diets, and this has led to more demand for fortified and functional soft drinks in recent years. The forecast period is expected to see this trend develop further, with consumers increasingly looking beyond OTC vitamins and dietary supplements in their quest to ensure optimum nutrition despite the increasingly fast pace of life in the country and the impact that this has on their dietary habits.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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