Increasingly hectic schedules combined with a strong coffee culture in Spain supported demand for RTD coffee with various claims towards the end of the review period. This trend is anticipated to accelerate over the forecast period as a rising number of Spaniards, including younger consumers, rapidly move towards RTD beverages as an alternative to carbonates and synthetic sport drinks.
Better for you products are likely to benefit from a continued desire to reduce consumption of products that are high in salt, fat or sugar as these three ingredients have been shown to be linked to cases of stroke, high blood pressure and heart disease. No sugar, considered a type of better for you claim, is therefore expected to offer further growth potential over the forecast period.
Products which offer functionality or fortification will continue to increase in popularity in Spain, with their consumer base widening beyond consumers with specific health issues and sports lovers to those seeking to strengthen their metabolism and become generally more resilient to potential health problems. As such, high fibre, which is a fortified/functional type of health and wellness attribute, is expected to see further growth in soft drinks over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the HW Soft Drinks industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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