Low fat and low sugar claims within soft drinks have become increasingly popular in Germany and will continue to gain further growth momentum over the forecast period. As local consumers attempt to maintain a healthy diet without relinquishing soft drinks altogether, industry players are investing and making significant efforts to market their low fat and low sugar products as healthy alternatives to traditional soft drinks.
Additionally, regulatory measures aimed at reducing sugar and fat consumption, such as taxes on sugary drinks may further boost the demand for low fat and low sugar soft drinks. As of 2022, no sugar tax had been introduced in Germany, but the current government could implement one in the near future as a plan to improve public health.
There is already greater awareness of the link between what one eats and drinks and a healthy immune system. This trend is likely to continue as Germans try to fight disease by adopting healthier diets, including regularly eating and drinking products that claim to offer specific benefits.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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