Fortified/functional soft drinks are expected to be favoured over the forecast period, providing consumers with additional health benefits beyond essential hydration and refreshment. There appears to be a growing trend where consumers are increasingly focused on maintaining their health and strengthening their immune system, particularly in the wake of the pandemic.
Better for you products are likely to benefit from a continued consumer desire to reduce the consumption of products that are high in salt, fat or sugar, as these three have been shown to be linked to cases of stroke, high blood pressure and heart disease. The government’s “Three Reduce” policy will also raise awareness of the need to avoid the overconsumption of sugar, salt and fat.
Concerns over the prevalence of certain diseases, but also demand for products that help consumers get through their hectic day or week, will be key factors in the future growth of health benefit claims in soft drinks in the forecast period. As such, brain health and memory, which is a health benefit type of health and wellness attribute, is anticipated to realise growth in soft drinks over the forecast period.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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