Crypto players have signed a myriad new partnership deals over the past year and are quickly becoming a disruptive force in the sports industry. While in the short term crypto sponsors can provide much-needed revenue to an industry highly impacted by the COVID-19 pandemic, in the medium to long term the crypto industry is set to become crucial for sport properties and stakeholders to maintain and increase a steady revenue flow to sustain growth.
This report comes in PPT.
Following the boom in popularity of blockchain and cryptocurrencies, crypto sponsorships grew exponentially between 2020 and 2021 - a 900% growth across the world’s top-flight competitions - with crypto/property sponsorship ratio growing from 5% to 59% on average.
Crypto players benefit from sponsorships in matters of access to a vast and diversified demography, leverage of alternate platforms and increased acceptance as well as integrity of their products/services.
The benefits to sports properties from signing off crypto deals revolve around the unlocking of an untapped revenue source, catalysing digital transformation and the possibility to innovate fan engagement.
Despite the recent increase in crypto deals, several top-flight properties both in North America and in Europe remain ripe for partnership as they are yet to sign a deal with a crypto player.
Popular fan token company Socios.com had the highest number of crypto deals in 2021. Fan tokens and crypto exchanges make up the wide majority of all crypto researched across the top 10 sports leagues, at 74%.
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