Foodservice Payment Innovation: Sports and Entertainment Venues

Delivery

This report comes in PPT.

Key findings

Deployment of cashless alternatives continues

Cash remains king in a large number of stadiums and entertainment venues, particularly for roving concessions workers. Significant opportunity exists for companies to bring innovative cashless solutions to parks and arenas. The Coronavirus pandemic in particular has made cash usage substantially less attractive to many consumers.

Leveraging technology to keep attendees in their seats longer

Perhaps the worst part of seeking out concessions at an event is the time it takes away from the purchased main attraction. Finding ways to mitigate the amount of time that consumers must spend out of their seats, particularly in a post-Coronavirus (COVID-19) world is an essential component in the evolution of stadium and entertainment venue payments.

Cashless stadiums arriving, may face policy pushback

New stadiums and arenas are arriving that operate under a completely cashless model. While there has been some initial pushback from municipalities and larger market legislation that looks to limit the potential for fully cashless environments, the arrival of COVID-19 has eroded some of the support that maintaining cash payments once enjoyed.

Opportunity abounds for loyalty programmes

Loyalty programmes for stadiums and entertainment venues are frequently underacknowledged or even non-existent. There is tremendous potential for greater involvement of loyalty programmes and group purchasing to change the landscape of venue foodservice.