2020 Digital Consumer Index: Identifying Investment Opportunities in the Internet Era

Delivery

This report comes in PPT.

Key Findings

Mobile connectivity and purchases continue to rise

In 2019, for the first time, the majority of the global population was connected to the internet. In 2020, for the first time, the global mobile internet penetration rate will exceed 50%. Also in 2020, mobile devices will be used to execute the majority of digital commerce purchases for the first time. These statistics reflect the integral role that mobile phones have come to play in the day-to-day lives of consumers worldwide.

UAE leads the current Connected Consumer Index rankings

Spurred by strong government investment and initiatives in digitalisation and internet infrastructure, the UAE claimed the top spot in Euromonitor International’s index measuring digital connectivity in 2020. The UAE is expected to retain its lead in the Mobile Connectivity Index over the forecast period, and post significant improvements in home internet access, to advance nine places to top the Home Connectivity Index by 2024.

South Korea tops the Digital Consumer Index based on current scores

South Korea’s strong digital connectivity and tech-savvy population, coupled with high levels of digital purchases, led the country to claim the top spot in the Connected Commerce Index and the overall Digital Consumer Index in the current rankings. South Korea has the highest rate globally of retail sales attributed to e-commerce, giving the country a strong boost in digital purchase behaviour.

Asian markets to outpace other regions over the forecast period              

All of the top five markets with the greatest increases in their Digital Consumer Index score over the forecast period are located in Asia. The Philippines, India and Malaysia will lead score improvements based on a combination of investments to extend connectivity gains to more rural areas and growing e-commerce sales.