Traditional toys and games is expected to continue recording dynamic value growth in 2023 (at constant 2022 prices) as the market continues to recover. Premiumisation will be the key to the category’s recovery as mid- to high-income households have been less affected by inflation or the threat of a global recession and have been spending more than ever.
Retail e-commerce is expected to play an increasingly important role in the sale and distribution of traditional toys and games over the forecast period. It is anticipated that retail e-commerce will almost double its share of distribution in Indonesia by the end of the forecast period as consumers become increasingly confident about shopping online.
With the strong growth of video games in the market, parents are no longer just looking for traditional toys and games just for entertaining their kids, as they can achieve this at a lower cost with video games. Instead, parents increasingly want to make sure that their children can also learn something from their toys, with a focus on helping them to build and develop their creativity and motor skills.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional Toys and Games industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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